The public has a lot of interest in archaeology, and new finds and discoveries are often in the news. Sometimes the press reports outlandish, nonsense claims, and sometimes it reports rigorous and important claims. Many archaeologists ignore such press coverage (good and bad), and many of us engage with it. If there are elements of the press that distort archaeology, we may or may not want to deal with this. I often ask myself if it is worth the time and effort to try to correct some misleading claim going around social media and the internet. In a very real sense, this kind of thing can be viewed as separate and apart from the actual process of scientific research. I can do my archaeology just fine without worrying about whether the latest "news" about an ancient monkey god is a pile of baloney or not. But there are other distortions of archaeology that are more insidious and more troubling. These come from well-established, serious institutions whose missions include furthe...
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