Tweeting my book: At Home with the Aztecs

My popular book, At Home with the Aztecs: An Archaeologist Uncovers their Daily Life, will be released (Routledge) March 3, 2016. This is my first explicitly popular book. That is, it is non-technical, written in a narrative fashion, full of personal stories, and such. I tried to find a commercial trade publisher, but ended up with Routledge when none of the big New York publishers thought it had enough commercial potential. I talk about some of my experiences HERE.

I am floundering a bit on the marketing of the book. I've gotten advice that I need to use social media. So the book has a Facebook page (which I haven't started tinkering with yet...). I need to set up a separate website for the book, though. And now I have jumped into the waters of Twitter. The book has a hashtag (#AtHomeWithAztecs), and I have decided to post at least one tweet a day with something interesting from the book until it is released in March. Check it out. My

Twitter has been somewhat of a disappointment so far. I've dumped on Twitter in this blog before, but I have decided to give it a second chance. I found that my scholarly interests are rather poorly represented in Twitter. Talking to my new colleague, Katie Hinde (a social media star: check out: @Mammals_Suck), it turns out that natural scientists are far more active on Twitter than social scientists. Go figure. In looking for like-minded people on Twitter, I found out that Ancient Cities is a rock band, but not a relevant topic on Twitter. Aztecs on Twitter is mainly about the sports teams from San Diego State. Households and communities are mainly about contemporary community development. Kris Hirst posts a ton of Tweets on current archaeological finds in the news. These are great, but they aren't the kind of targeted scientific topics I was hoping for. The cultural evolution people are pretty active, including Peter Turchin's SESHAT project. This is fine, but it it not really central to my interests (although I am reading Turchin's new book, UltraSociety, right now).


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